microsoft chose AMD MICROPROCESSORS to POWER THE NEW XBOX SERIES X CONSOLE. BUT NO ONE EVER SEES WHAT’S INSIDE AN XBOx. streamed live to over 80 million at the game awards. Helped to increase market share over intel from 14% to 26%.
MARSTON'S BEER
MARSTON'S BEER
MARSTON'S PEDIGREE ASHES SPONSORSHIP
Marston’s Pedigree were sponsors of The England v Australia Ashes series. Our idea was to tap into the banter between the rival sides and have a gentle dig at the Aussies and their inferior beer.
The campaign launched in national print and on poster sites.
Some of the posters were even stolen from their sites as souvenirs. Cricket lovers and beer fans were invited to post their own ‘sledges’ at ashesbanter.co.uk
Silver at Campaign Big Awards and Creative Circle and in-book at D&AD.
AMAZON FRESH SUPERMARKET WANTED A WHOLE NEW BRAND PLATFORM SO WE CREATED ‘DELICIOUS FOR YOU’, A FRESH NEW APPROACH to their BRAND AND RETAIL COMMS FROM THE GROUND UP.
HSBC PREMIER
HSBC PREMIER
HSBC PREMIER WANTED A PREMIUM FEEL AND SMART LINES TO SHOW HOW THEIR SERVICE GIVES THEIR AFFLUENT CUSTOMERS THE EDGE.
KITKAT
KITKAT
Campaign showcasing our addiction to technology.
CUPRINOL
CUPRINOL
CUPRINOL
CREATED IN CGI BY ADDITIVE COLLECTIVE FOR CUPRINOL garden shades brand
CAMPAIGN TOP TEN PRESS ADS OF THE YEAR
AMD BRAND PLATFORM
AMD BRAND PLATFORM
AMd, the biggest microprocessor maker after intel, needed a new brand platform for THEir global launcH. the brief was to reassure the business audience about amd’s credentials through partnerships with google, twitter, xbox, facebook and other leading companies.
The finished work will be rolled out across global markets throughout 2022.
we created a brand book to capture the spirit of the brand platform
WE DEVELOPED A BRAND ANIMATION OF THE ‘EVER EVOLVING’ AMD ARROWMARK LOGO TO BE USED FOR CONTENT AND digital THAT PLAYED OFF AMD’S RESTLESS APPROACH TO PROBLEM SOLVING
BARCLAYS
BARCLAYS
BARCLAYS FRAUD
AS PART OF BARCLAYS' ON-GOING WORK TO PROTECT THEIR CUSTOMERS AGAINST BANK FRAUD, WE DEVELOPED A POSTER AND SOCIAL CAMPAIGN THAT HIGHLIGHTED HOW EASY IT IS TO BE DUPED BY SOPHISTICATED FRAUDSTERS.
THESE WERE DESIGNED TO APPEAR ON CUSTOMERS' TIMELINES AS SPONSORED POSTS.
CAMPAIGN big gold award winner.
CAMPAIGN TOP TEN PRESS ADS OF THE YEAR.
CAPITA
CAPITA
CAPITA, one of the UK’s leading outsourcing and digital services groups, wanted to talk TO POTENTIAL NEW BUSINESS PARTNERS about how innovation makes the experience of their clients’ customers, people like you and me, better.
We developed a suite of different messaging across digital, mobile and social to raise their profile and increase engagement THROUGH SPONSORED POSTS. Creative Directors.
PUBLIC HEALTH ENGLAND APPROACHED US TO DEVELOP A CAMPAIGN TO ADDRESS THE RISING PROBLEM OF OBESITY AND PROMOTE BETTER HEALTH FOR THE MIDDLE AGED IN THE UK. SO WE TOOK THE ISSUES HEAD ON AND TACKLED THEM WITH POSITIVITY AND OPTIMISM.
VIRGIN MEDIA
VIRGIN MEDIA
Virgin Media
For the re-launch of Virgin TV we developed a microsite and TV work, FOCUSSING ON THE UNIQUE PRODUCT BENEFITS OF THE TV SERVICE.
directed BY TRAKTOR
CORAL bookmakers
CORAL bookmakers
CORAL
a content series of 15 online films that streamed on coral's you tube channel and facebook.
Starring the sky sports commentator 'bumble,' they let him share his thoughts and wisdom on life and england's chances in the impending ashes. They won.
ALTON TOWERS
ALTON TOWERS
ALTON TOWERS TH13TEEN
THE brief was to create excitement around the launch of Alton Towers’ latest nerve shredding ride; TH13TEEN, the world’s first freefall drop rollercoaster.
We borrowed a lyric from 'the Teddy Bear’s Picnic', gave it a horror treatment and made the top 5 scariest ads eveR.
'TH13TEEN' SOON BECAME Alton towers MOST SUCCESSFUL RIDE to date.
THE CAMPAIGN ALSO GENERATED PR THROUGH NEWSPRINT AND SOCIAL THAT BUILT ON THE PAID MEDIA STRATEGY.
Fright Night’s is Thorpe Park’s Halloween event.
picked up awards at Creative Circle and Campaign Big. CREATIVE DIRECTORS.
PERSIL
PERSIL
PERSIL 'DIRT IS GOOD'
The outdoors always beats staying in with computer games.
We took this insight and created this digital and print campaign for Persil as part of the 'Dirt is good' campaign.
MORRISONS
MORRISONS
MORRISONS 'LOVE IT CHEAPER'
FOR MORRISONS' LATEST ROUND OF COMPETITIVE PRICE CUTS, WE DEVELOPED A STAND ALONE integrated CAMPAIGN STRETCHING ACROSS TV, PRINT, SOCIAL AND radio THAT HIGHLIGHTED THEIR AMAZING DEALS THROUGHOUT THE STORE.
THE SERIES OF 12 SPOTS WERE DIRECTED BY PETER KING.
This Psyop directed all singing, all dancing, family-friendly, Christmas extravaganza was joint first with John Lewis for recall in the AdWatch charts over Christmas.